I’ve been reflecting on our profession of design and concluding that what we do, is all alarmingly subjective. Thoughts on aesthetics and taste are all arbitrary—and what I may find as perfect, may make you yawn your face off. This comes to mind after sharing work I found inspiring to a group of friends, and them all having a different opinion than mine — all which were valid and as true as mine.
Taste—preferences—aesthetics—all that stuff means nothing.
What does matter is craft and attention-to-detail. Everything after that—all subjective…